Primary Sites:
* A Shopper's Notebook: Pier 1 and The Almighty 'Price-point' *
I've said it before, and I daresay I will say it many, many times before my I give up this earthly existence, but Price-point is everything. Really.
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* Garber Rant: How to lose customers through sheer stupidity *
Here's an idea: We'll advance our customer base by offering existing clients something wonderful for 'almost free,' and then when it doesn't work, we'll make it really difficult for the consumer to cancel the product they didn't really want in the first place.
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* Well Wishers International gets its just desserts *
When we first published our exposé on Well Wishers International of Oak Ridge, TN -- and its founder, Mort Walco (AKA Walcowitz) -- we never dreamed our story would be picked up internationally by Reuters News Service! Cheaters never prosper!
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Garber on Business: Business dinner? Don't whine about wine *
No longer does the haughty sommelier at Le Cavalier Réstaurant Français glare down his well-trained nose and impatiently finger his goûte-vin as he debates how to intimidate you into buying a more expensive wine . . . have things changed in wine snob circles?
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Garber on Business: How to get the media exposure you (think you) deserve *
Nothing annoys a member of the media -- whether they're in print or electronic media -- more than hearing the word "ad." Few of us ever write anything even mildly approaching "advertorial," and we resent the suggestion that our precious words could possibly be up for sale.
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Garber on Business: Safe-guarding your reputation *
Should you worry about your reputation? What is your good name worth to you in business? They say hell hath no fury like a woman scorned, but these days the maxim should be amended to "…no fury like a journalist deceived."
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Garber on Business: Writing -- Breaking into the world of trade magazines *
Everything from finding new markets to writing your first query letter is summarized here.
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Secondary Sites:
Ask the Bargain-hunter: Corporate policy costs sales *
Canadian Tire does not deliver on its promise, while -- surprise, surprise -- Best Buy sells us TWO items for $180 less than we almost spent at Canadian Tire. Why? Poor corporate policy communication.
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